Published: 09/04/2019

We live in an age of experience where brands are defined by how they make people feel. Businesses need to deliver memorable and differentiated experiences anchored in a deep understanding of people, and the tensions and needs they have in specific moments. Today, the winners and losers in business are determined by the experiences they provide. From 'watedness' to the sense of occassion, brands have endless new ways to deepen connections with their consumers. 

Customer contact centres are one of the first areas of focus for brands looking to improve their servicing.  

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