Chinese beauty routines are changing, with the number of steps in women’s skincare regimen having doubled since 2010, according to the latest Chinese Cosmetics Study from Kantar TNS Korea. Today, Chinese women apply 5 steps of skincare during the day and 6 steps of skincare at night.
The beauty ideal for these young, urban Chinese women is for their skin to have a pink glow, even more so than the desire for a ‘light’ skin tone. To achieve this glow, products of naturally-derived ingredients are popular with 1 in 3 Chinese women.
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