Cambodia offers global brand some of the most exciting growth opportunities in Asia – provided they can adapt their positions to a patriotic and forward-thinking culture.

In this feature we reveal the characteristics that add up to branding a new Cambodia – and the strategies that brands must adopt to take advantage:

  • The ‘southward shift’ that is persuading companies to take a closer look at Cambodia
  • The emerging middle class creating an opportunity for high-end international brands
  • The optimistic, emerging culture built around urban hubs, coffee shops and football
  • The deep patriotism that brands must acknowledge to succeed
  • How fast-expanding mobile internet access will transform communications opportunities over the next few years
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