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How can auto brands increase the appeal of connected car features to deliver an optimal customer experience? We revisit our original study and highlight four key opportunities for growth.
To truly benefit from the emotional power of purposeful positioning, brands need to think carefully about authenticity, making sure it aligns with their brand values. Watch our webinar now to find out more.
How can your brand create meaning which emotionally connects with consumers in Africa and fuels growth in a fast-changing region?
Together with Qualtrics, we help you put customers at the heart of your business to create lasting customer relationships that drive success.
Combining the world’s most comprehensive understanding of people with our advanced analytics toolkit, we unlock deep insights to fuel business growth.
London, 14 May 2020 – Economic anxiety remains high, but we have found a new normal in lockdown even though we miss our lives. We are though already...
London, 23rd April 2020 – GenZ (18-24 year olds) and Millennials (25-34 year olds) are feeling the impact of the coronavirus pandemic more severely...
London, 9th April 2020 – New analysis from Kantar’s COVID-19 Barometer, the leading study exploring the market implications of the coronavirus,...
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