Global Chief Client Officer

Serene joined Research International (now Kantar TNS) in 2000 and led the South East Asian business with a strong team of international expertise, growing a healthy business of regional and global client accounts.

In 2009, she took on the integration of Kantar TNS and RI in China, and subsequently held leadership roles as Kantar Global Account Director (GAD) for Danone and WPP GAD for L'Oreal. Serene started her career in the hospitality industry, has held roles in Marketing and Finance, and consulted in the luxury sector prior to joining the market research industry.