CEO, Kantar, Insights Division, Africa & Middle East
Charles began his research career at Impact Information, where he developed Adtrack; a post-media launch evaluation and planning efficiency tool. He sold Impact Information to Millward Brown in 2001 and was subsequently appointed as Managing Director for the South African business and later MD, Africa & Middle East.
Charles spearheaded Millward Brown’s expansion in the region, opening an additional seven offices. He was actively involved in launching additional practices in the region including Firefly, the media and mobile practices, Vermeer - the consultancy practice, and most recently an affiliation in Iran.
Charles is a well-known figure in the research, advertising and media world and is an outspoken and often colourful commentator on advertising. His insights have been published both locally and abroad, often with references to brand and advertising effectiveness, which he gathered over years of exposure to research results on some of the biggest to the smallest brands in Africa. He is a regular judge on the adjudication panels for various advertising awards, including the APEX Aawards, the AdFocus Awards as well as the Effie awards in the UAE.
On a personal front, Charles is passionate about flying, and now that his children are at university, in theory, he now has time to indulge his interest – although his travel mostly precludes this! He is also a keen golfer and enjoys watching rugby (and Ashes victories).