Building channel strategy for growth
A clear channel strategy that defines common goals for brand managers, category managers and trade marketing is an essential starting point for effective shopper marketing. A shared map and vision allows teams to seize and act upon growth opportunities, and broadens their focus beyond short-term tactics.
Shopper Dimensions helps our clients develop channel strategies that interrogate shopper missions and consumption occasions to ensure the right products are placed on the right shelves. It quantifies the imperative questions of who is shopping the category, what they are buying, when they buy, where they shop, how they research and plan for the category purchased, and -- most importantly -- why they buy what they do on that trip.
In this way, Shopper Dimensions provides clear foundations for effective channel strategies that grow both brands and the category as a whole.