Shaping real human behaviour to drive brand performance
The journey from a brand’s strategic intent to in-market performance can be a bumpy ride, often due to the fundamental unpredictability of human behaviour: what people think, feel and say, does not link very well with what they do.
We employ a variety of behaviour-centric approaches to unveil how real category behaviour is shaped by psychological, social and cultural influences.
ConversionModel provides detailed insights into category dynamics and spending patterns, pinpointing opportunities to attract new consumers, build brand desire and market presence.
relationshipTRI*M helps you create stronger customer loyalty by unlocking the unique code that lies at the heart of every successful customer relationship.
eCommerce Decisions helps you influence shoppers and increase online sales by identifying moments of opportunity and vulnerability in eCommerce.
Combining rigour and creativity to inspire high-potential growth ideas
Innovations are rooted in understanding and resolving moments of tension in people’s lives. This requires a process that combines sensitive understanding of consumer realities with a creative exploration of possibilities.
Our best-in-class innovation processes and proven creative ideation principles combine discipline and rigour to help you identify those seemingly ordinary moments that hold great potential for your brand.
Insightment is a structured process of crafting insights from the contextual reality of consumer experiences. It explores unmet needs and moments of friction to unlock innovation opportunities for your brand.
Seven is an intensive and integrated early-stage innovation approach that delivers sharply defined, validated concepts in just seven working days – a process which typically takes several months.
ThinkTank is a simple, yet powerful approach to online communities that allows you to get a quick and intelligent point of view from the ground on the burning issues facing your brand.
SuperGroup is a co-creation workshop which brings your team together with creative consumers and inspiring experts to generate powerful ideas and exciting concepts.
SuperClinic is our concept refinement tool that uses real-time feedback from creative and mainstream consumers to transform promising concepts into sharpened propositions.
Our qualitative researchers have diverse backgrounds, specialisms and passions – ranging from psychology to cultural anthropology, behavioural economics, linguistics, semiotics, philosophy, as well as brands and marketing expertise.
By choosing to partner with Kantar TNS, you will work with leading industry thinkers who are widely published and acknowledged for their transformative, award-winning contributions to qualitative research.
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Developing strategies that resonate with your target markets
The business environment has become more global and multi-cultural, and you might be looking to expand into markets and cultures you don’t always intuitively understand.
As the world’s largest qualitative agency, we have built up a body of cross-cultural insight, and promise to challenge taken-for-granted assumptions and stimulate your thinking - ensuring your brand positioning and communication resonate across markets.
The Ideal Man is a framework that provides deep understanding of men across markets to help you tailor your brand promise to local values, beliefs, attitudes and needs.
NeedScope helps you develop and optimise your brand positioning and manage the drivers of irresistibility across the touchpoints and moments that matter.