Driving launch success
Launching a new product is a time of great trepidation, but immediate response is often difficult to capture. Traditional research can identify the reasons for poor in-market performance, but it takes time to gather the information.
Post-launch eValuate analyses what people are saying about your new products or services on social networks to quickly recommend how to fine-tune them or modify communications to optimise launch success.
Questions that Post-launch eValuate can answer:
- How can I get early insight to steer the success of my new product launch?
- How is my new product perceived on social networks?
- How can I optimise my product to ensure in-market success?
- How can I improve success through communication and social amplification?