Informing social policy and the political process

The needs of citizens are changing rapidly. Government policies and social programmes need to respond to these changing needs. And in an age of economic uncertainty there is increased pressure for accountability of expenditure – on governments, political parties and NGOs.

Robust, innovative research is needed to guide the development of policies and political strategies, and to evaluate their effectiveness and return on investment.

TNS has the leading political and social research unit in the world. With over 500 dedicated social researchers in more than 40 countries, TNS Political & Social is uniquely placed to conduct research on any social issue, in any environment.

We assist decision makers in a wide range of policy areas: health, education, social services, environment, labour market, family policy, public transport, road safety, justice, community integration - to name a few.

We provide political parties with strategic advice during elections and conduct social polling in many countries around the world.


Explore our specialist expertise below:

Large, complex social surveys

We are a global leader in designing, conducting and managing complex social surveys. With expertise in face-to-face data collection, online, mobile and phone-based techniques, we access even the most difficult-to reach groups and deliver robust and representative sampling with rigorous quality control throughout.

Behaviour change and social marketing

TNS Political & Social’s Behaviour Change Institute brings together senior researchers and leading international academics, and focuses the latest thinking from behavioural economics and the behavioural sciences on the key challenges for governments and NGOs.

Programme evaluation

From donor-sponsored programmes in the developing world to government services in developed economies, we offer a proven programme evaluation framework for measuring effectiveness, impact and sustainability.

Social media analytics

Our dedicated social media analytics framework tracks online reputation across the most dynamic digital channels, with real-time analysis of social media content during speeches and TV appearances, identification of key channels, topics and communities, and triangulation with polling and macro data.

Political and social polling

We offer a proven track record in measuring and analysing public opinion, evaluating the potential of candidates and parties, optimising political positioning, managing reputation, and co-ordinating election nights.

International research

We specialise in managing complex multi-country Political and Social surveys, making optimum use of the unique capabilities of the wider TNS global network. We work with the European Institutions, the World Bank and many international NGOs. Our 500+ dedicated political and social researchers working across the globe enable us to better understand complex multinational and multicultural contexts.