Package your brand for success

Packaging needs to do more than get your brand noticed:  it also needs to provide people the experience they desire to build your brand and drive sales.

Our pack testing suite helps you create winning packaging that stands out, engages consumers and drives growth. It uses the latest virtual reality technology from Kantar Consulting and System 1 thinking to replicate life-like shopping environments, in-store and online.

Pack Create helps you create different pack design options that meet people’s individual needs, early on and throughout the validation process, saving you time and budget.

Pack Express identifies winning pack designs that align with your brand positioning, in as little as seven days, with clear guidance on what really works.

Pack eValuate uses behavioural techniques and virtual reality for a quick and accurate understanding of pack engagement and the impact it will have on sales.


Questions that our pack testing approach can answer:

  • How can I design a pack that meets people’s specific needs on different occasions?
  • How can I optimise my pack to engage people and provide the experience they expect from my brand?
  • Which pack design will stand out at the shelf and drive brand and category sales?
  • Is my pack communicating the right messages and building brand equity?
  • How can I most effectively transition from old to new packaging without losing sales?

Key benefits of using our pack testing approach:

  • A co-creative approach that helps you develop pack designs that meet people’s functional, emotional and social needs and convert sales
  • Access to over 150 realistic, life-like branded and generic virtual stores that replicate real shopping experiences, in-store and online
  • A globally scalable approach for all your pack testing needs, with results delivered on an interactive dashboard
  • Advice from innovation and commerce experts to help package your brands for success