Irresistible brands exert a magnetic power which makes choosing them inevitable and competing with them impossible. Based on our experience of more than 8,000 studies worldwide, NeedScope has identified 8 apps that can make your brand drive strategic and economic advantage.


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What is irresistibility and how can my brand get it? Watch now.

What does it take to be an irresistible brand?

Learn about the benefits of brand irresistibility in this in-depth article from the founders of NeedScope.

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Test your brand’s irresistibility: Unity

Unity is one of the 8 apps that drive irresistibility. Irresistible brands can successfully embrace master brands, sub-brands and variants, retaining an inherent family brand feel.


Irresistible brands seem to attract consumers effortlessly, but the reality is they are built on a profound understanding of consumer needs and consistent management of every aspect of the brand.

Roz Calder, director NeedScope at TNS

What’s your brand’s Irresistibility Quotient?

By calculating the IQ of over 1,000 brands NeedScope has proven that increasing your brand’s IQ certainly pays big.

NeedScope helps build irresistible brands

NeedScope is the world's leading research system designed to help develop and manage irresistible brands.