Powering innovation-led growth
New products and services are the lifeblood of successful businesses – and yet over 80 percent of new products fail. Even successful launches do not always result in top-line growth.
At TNS we understand that the incremental potential of an idea is what matters most. Cannibalisation destroys value and is a particular risk for line extensions, the most frequent form of product launch.
Our individual-based models challenge traditional, aggregate approaches to help our clients understand the true incremental impact of a new product or service. We also believe it is essential to take the guesswork out of the front end of the innovation process by identifying and prioritising the right opportunities before ideation to find high potential growth ideas and increase speed to market.