Understand the moment, unlock the power of innovation

In our age of rapid change, launching new products is getting riskier. How do you identify the moments of extraordinary innovation potential for your business?

Successful innovation is driven by a clear understanding of how and why people use products and services in real life – the needs they have, and how well they are met in each specific moment.

We help you unlock these crucial moments that drive innovation, giving you the ultimate competitive edge.


Our Innovation & Product Development research tools:

Unlocking extraordinary moments of opportunity

Locator identifies specific moments of growth opportunity for your brand, and helps you improve performance against the consumer ideal and your competitors.

Pinpoint growth opportunities

Improve innovation success by more than six times industry norms with Matrix, our systematic approach to identifying and prioritising incremental opportunities at the very start of the innovation journey.

From insights to winning concepts in seven days

Seven is an intensive and integrated early-stage innovation approach that delivers sharply defined, validated concepts in just seven working days – a process which typically takes several months.

Identifying and prioritising winning concepts

Concept eValuate uses growth potential (incrementality) as the key criteria for concept screening, focusing your investment on ideas with the best topline growth. Its diagnostics then help to improve these winning ideas.

Building winning market scenarios

ValueManager uses our proprietary choice modelling software to reveal the product features that matter most, and helps you align your pricing strategy with consumers’ value perceptions.

Crafting products for launch readiness

Product eValuate tests how well products fit with consumer expectations, and identifies the improvements you need to drive repeat sales.

Optimising launch success

Double the accuracy of in-market sales forecasts with our individual-based approach. Launch eValuate will ensure that your launch makes a positive contribution to top-line growth.

How we’ve helped our clients

Drive growth through opportunities in new segments

Matrix, Innovation & Product Development, FMCG

The challenge

A leader in imported beer wanted to explore opportunities within the growing segment of lighter, more drinkable products, to address slowing sales and profits.

Our approach

We used Matrix, a systematic approach to directing and prioritising innovation opportunities to evaluate the landscape of over 50 beers, understand tensions and unmet needs, and reveal the real potential from different drinking occasions.

The insight

We identified a major gap in the largest need-state for beer, where brand value, product value and satisfying drinkability intersect. Meeting this unmet need would appeal to underdeveloped customers, drive incremental growth and enhance brand equity.


The client developed an entire business plan around the need-state, and the resulting product launch exceeded sales goals by more than 50 per cent.