Making it easier for shoppers to find and buy what they want to buy is the key to unlocking category and brand growth. Discover kantar TNS’s three principles for making shoppers happy.

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Activating category growth and influencing shoppers

Through merchandising that makes shopping faster and easier and communication that can better influence shoppers.

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Identifying where and how to influence shoppers

With Connected Shopper Journey, shoppers map their own unique journey from trigger to purchase.