Winning the brand share battle
While brand share may look stable, the reality of today’s marketing environment is far more dynamic. Overall brand share dangerously disguises the movement of people from brand to brand and the patterns of spending (share of wallet) across repertoires. The key to share protection and share growth lies in managing this promiscuity.
To help brands thrive, ConversionModel thoroughly evaluates the two critical factors affecting brand choice: Power in the mind (how people feel about a brand) and power in the market (the situational factors such as price and availability which also influence decisions).
ConversionModel uses TNS’ understanding of individual consumers to provide detailed insights into category dynamics and spending patterns, pinpointing opportunities to attract new consumers, re-win existing ones and to optimise their spending. It uses a precise understanding of today’s market to predict tomorrow.