Seize the connected car future
Connected and autonomous cars offer the biggest opportunity for auto brands in decades. Clever, relevant features which offer benefits related to the driving experience, safety and convenience are now high on the buying agenda of tech-savvy consumers.
We have conversations with connected car drivers to understand their experience with these features and their attitudes towards autonomous cars. We advise auto brands, component suppliers and IT companies on how and when to best engage consumers to seize opportunities in our increasingly connected world.