Optimising touchpoint management
Consumers today experience brands in more ways than ever before, and every experience has the potential to change their attitude and behaviour towards your brand. However, marketers often don’t have a holistic view across all brand touchpoints to help them prioritise spend and maximise ROI.
Connect provides a 360-degree view of your brand performance across all touchpoints and marketing tasks. It helps you build brand equity by optimising performance in relation to marketing spend and competitor performance.
It measures and diagnoses the impact each touchpoint has on your brand equity. It identifies the most effective touchpoints, so you can extend your brand’s message more impactfully and optimise return on media spend.
Questions that Connect can answer:
- Which touchpoints yield the best return and how can you optimise marketing spend?
- What mix of paid, owned and earned media touchpoints is most powerful?
- Which touchpoints have most impact on brand strength and sales conversion?
- Which touchpoints deliver most impact at each stage of the customer journey?