Unravelling today’s complex route to market

TAPPS provides the world’s first real-time analysis of the car buying journey, moving beyond retrospective data collection techniques to track individual consumers across online and offline touchpoints as they move towards an auto purchase. By measuring the actual sequence of events involved in individuals’ purchase journeys, it reveals the path to purchase in full, granular detail, highlights the relative influence of different touchpoints at different stages of decision making, and provides precise recommendations on when and how to reach and influence consumers.


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