Unravel the complex route to market

Auto path to purchase (previously known as TAPPS) is the world’s first real-time analysis of all of the moments that matter during the car buying journey.

We track individual consumers throughout the different stages of the purchasing process to reveal the relative influence of all the different touchpoints – online and offline. This allows us to identify and provide precise recommendations on the moments which are critical for your brand to reach and influence consumers.


Find out more about our other Automotive research tools