Promotions are a crucial part of the automotive sales process. But there’s a real lack of transparency into how this activity drives business performance and the actual prices customers end up paying for their vehicles.
That’s where promoCAR comes in. You can get a full understanding of your competitors’ pricing and promotional strategy, by country, segment, brand and even by model.
The innovative online data platform gives you:
- An overview of all the active promotions at any one time
- The list price for competitors
- The promotional price for competitors
- The actual price customers end up paying
It’s the essential insight you need to map the pricing journey.