Unparalleled transparency of end customer deals
Effective price positioning and promotions depend upon a complete understanding of actual transaction prices. Kantar TNS’s state-of-the-art price monitoring and campaign effectiveness tools provide a market-wide view of end-customer deals. They give car manufacturers and dealers the power to benchmark their performance against competitors, and respond quickly as the market changes.
Our scalable solutions integrate a range of data sources to reveal how the interaction of sales promotion and negotiation determines end prices.
They include Auto Deal, which provides unparalleled transparency on end-customer deals to help optimise promotional and pricing strategy, and PromoCAR, which analyses campaign effectiveness across Europe. In addition, we operate mystery shopping programmes across more than 15 markets.