Activating category growth and influencing shoppers
Shopper Decisions helps you grow category and brand sales by distinguishing between the search and selection needs of ‘Decided’ and ‘Open’ shoppers. It aligns shelf structure with the search requirements of ‘Decided’ shoppers, and guides effective communication by identifying the messages that will influence ‘Open’ shoppers.
By helping to reduce search time at shelf, it ensures faster, easier shopping that is proven to increase category conversion, volume and engagement. And its focus on identifying the shopper task is the essential ingredient for effective, in-store messaging.