Finding brand and category growth in eCommerce

Finding growth in eCommerce can be a real challenge when you don’t own or control the online platforms your brands are sold on.

eCommerce Decisions helps you win with individual retail partners by improving shopper engagement and increasing sales.

We use a unique framework based on behavioural economics and touchpoint modelling to reveal the psychology of online decision-making, and help you prioritise marketing actions to drive category and brand growth.


Questions that eCommerce Decisions can answer:

  • How can I get more shoppers to purchase my category in eCommerce?
  • How can I improve findability and presentation of my category and products in eCommerce?
  • How can I increase shopper conversion for the category and for my brands?
  • How can I maximise the effectiveness of my brands’ eCommerce marketing activities?

Key benefits of using eCommerce Decisions:

  • Improve ROI on eCommerce shopper marketing investment
  • Increased brand and category conversion, volume and engagement
  • Provides retailer-specific prioritised actions
  • Goes beyond UI/UX to answer the ‘how’ and the ‘why’ of shoppers’ decision-making

eCommerce Decisions is one of our Qualitative and Shopper research tools