Finding brand and category growth in eCommerce
Finding growth in eCommerce can be a real challenge when you don’t own or control the online platforms your brands are sold on.
eCommerce Decisions helps you win with individual retail partners by improving shopper engagement and increasing sales.
We use a unique framework based on behavioural economics and touchpoint modelling to reveal the psychology of online decision-making, and help you prioritise marketing actions to drive category and brand growth.
Questions that eCommerce Decisions can answer:
- How can I get more shoppers to purchase my category in eCommerce?
- How can I improve findability and presentation of my category and products in eCommerce?
- How can I increase shopper conversion for the category and for my brands?
- How can I maximise the effectiveness of my brands’ eCommerce marketing activities?