Unlocking the co-creative power of the internet

ThinkTank is a refreshing, bespoke approach to online communities which allows you to get a quick point of view from a group of savvy, connected and future-orientated people on the big issues at the heart of your brand.

By unlocking the co-creative, forward-looking power of the internet, ThinkTank helps you gain deeper insights into people’s lives. Based on three simple modules, it provides a flexible way to engage and debate with passionate consumers on a host of topics – from what drives their brand choice to what they think the future holds for your category.

Our qualitative experts combine skilful moderation and insightful analysis to answer your questions in a simple, yet powerful way.

Questions that ThinkTank can answer:

  • What factors are driving and influencing brand choice?
  • Will my advertising campaign resonate with my target audience or is it too edgy or crossing a line?
  • What trends are currently catching the fancy of consumers around the world, and how might they impact my product category?
  • How can I get real-time perspectives on unexpected controversies affecting my brand or product category?
  • What retail initiatives in my category have caught shoppers’ attention?
  • How can my team work with consumers to co-create new ideas and opportunities drawn from real life experiences?

Key benefits of using ThinkTank:

  • A stringent recruitment process which allows you to interact with savvy people: prosumers, future shapers, leading-edge consumers…
  • A perfect combination of raw output and insightful analysis, presented in a concise and visually-engaging way, and delivered with a fast turnaround
  • Allows you to connect anytime, anywhere, how you want (via mobile, tablet and PC) across the globe at a click of a button
  • Draws on our deep understanding of cultural specificities and nuances around the world

ThinkTank is one of our Qualitative research tools