Co-create new campaign or product ideas embedded in real-life moments
Most consumers engage with brands in a reactive, here-and-now mode. To create authentic and relevant content that will resonate with your target audience, you need to connect with passionate, savvy and future-orientated consumers.
ThinkTank is a simple, yet powerful approach to online communities that allows you to get a quick and intelligent point of view from the ground on the burning issues facing your brand.
Questions that ThinkTank can answer:
- What does my category really mean to leading-edge consumers?
- What are the moments of tension that are ripe for content generation?
- How can I build on real-life moments to create content that will deeply resonate with my target audience?
- How can I refine my content based on real-time consumer feedback?