Partnering with some of the world’s best qualitative practitioners

Our qualitative researchers have diverse backgrounds, specialisms and passions – ranging from psychology to cultural anthropology, behavioural economics, linguistics, semiotics, philosophy, as well as brand and marketing expertise.

Our global pool of qualitative experts spans across the Americas, Europe, Asia-Pacific, Africa and the Middle East, and includes leading industry thinkers acknowledged for their transformative, award-winning contributions to qualitative research.

We work with some of the world’s most valuable brands, and are on a mission to revive the value of individual skills and expertise in qualitative research.