Partnering with some of the world’s best qualitative practitioners
Our researchers have diverse backgrounds, specialisms and passions, ranging from psychology to cultural anthropology, behavioural economics, linguistics, semiotics, philosophy as well as brands and marketing expertise.
By choosing to partner with Kantar TNS Qualitative, you will work with a global pool of senior qualitative experts. This team includes leading industry thinkers widely published in marketing journals and beyond, and acknowledged for their transformative, award-winning contributions to qualitative research.
We are on a mission to revive the value of individual skills and expertise in qualitative research. The Kantar TNS Qualitative Development & Accreditation framework is a newly introduced, first of a kind initiative in the industry, to make explicit the skills we think are essential to deliver work to the highest standards.