Developing strategies that resonate with your target markets
The business environment has become more global and multi-cultural, and you might be asked to stretch into environments and cultures you don’t always intuitively understand. Many taken-for-granted assumptions are being challenged, and a sound appreciation of these new contexts is essential for your business to deliver what it needs to.
As the world’s largest qualitative agency, we have built up a body of cross-cultural insight, and promise to challenge and stimulate your thinking. Call us in for a conversation on how common universal ideas translate across cultures – what beauty, masculinity, status, achievement, motherhood or heroism mean in China, India, Indonesia, France, Germany, Nigeria or Saudi Arabia – and what this means for your brands.
This understanding informs our analyses whenever we work with you on issues related to brand positioning and communication, whether in multi-country projects or in individual markets.