Building winning market scenarios

ValueManager uses the latest techniques in choice modelling to reveal the product features that consumers value – and the price they are prepared to pay for them.

With a team of scientifically trained statisticians and proprietary, choice-based simulation software, ValueManager models the precise impact of different product configurations and price points. It enables smart, value-based pricing and product design that can drive incremental business growth.

 


Questions that ValueManager can answer:

  • Which of my product’s features do consumers value?
  • Which product additions and renovations can add more value for consumers?
  • What price points will different product configurations support?
  • How can I optimise product and pricing for incremental growth?

ValueManager is one of our Innovation & Product Development research tools