Generating breakthrough ideas grounded in strategy
SuperGroup is a collaborative, co-creation workshop that brings your team together with specially recruited creative consumers and category experts.
Our expert facilitators carefully plan this high-intensity two-day session to help you look at innovation challenges and insights in a new way, matching our range of creativity-enhancing techniques to the precise needs of your business.
Our two-day SuperGroup will give you 10-12 test-ready concepts that are grounded in a uniquely detailed understanding of unmet needs for your category. And it will deliver the energy and inspiration to help drive those concepts through to launch.
Questions that SuperGroup can answer:
- Having identified an opportunity for innovation to address consumer needs, how do I develop new ideas to fill our product pipeline?
- How can I turn early ideas into concepts that I can explore further with consumers?
- What are the desired product features/ attributes and emotional motivators for new innovations?
- What are the guardrails to consider when generating new ideas?