Inspire ‘what if’ moments to create breakthrough concepts

Building great concepts requires a thorough understanding of people’s unmet needs, and a process to boost your team’s energy and creativity.

SuperGroup is a co-creation workshop which brings your team together with creative consumers and inspiring experts to generate powerful ideas and exciting concepts.

Our high- energy session will help you look at innovation challenges in a new way and develop 5-10 breakthrough concepts.


Questions that SuperGroup can answer:

  • Having identified an opportunity for innovation to address consumer needs, how do I develop new ideas to fill our product pipeline?
  • How can I turn early ideas into concepts that I can explore further with consumers?
  • What are the desired product features/ attributes and emotional motivators for new innovations?
  • What are the guardrails to consider when generating new ideas?

Key benefits of using SuperGroup:

  • Research grounded in real consumer insights and your category context to ensure relevance to your business needs
  • Established panels of consumers all over the world selected for their extroverted personality and creative ability
  • Allows both divergent thinking to create a large quantity of ‘seed’ ideas and convergent thinking to identify the ‘best’ ideas to move forward
  • Ability to move quickly into concept screening with Concept eValuate

SuperGroup is one of our Innovation & Product Development and Qualitative research tools