Optimise concepts to perfectly meet the needs of a moment
There's often a chasm between a good idea and a successful product: SuperClinic, our concept refinement tool, is designed to help you cross it.
Conducted over two days, SuperClinic uses sequential recycling to explore and optimise concepts by incorporating real-time consumer feedback.
We promise to transform concepts that have shown potential into sharpened concepts that meet consumer needs in key moments of opportunity.
Questions that SuperClinic can answer:
- How can I improve rough concepts?
- How can I improve concepts that have been tested and have some potential but do not yet meet action standards?
- Are my concepts relevant to my target audience?