From insights to winning concepts in seven days

Getting the right idea early, and getting to market fast, is the key to innovation success.

Seven is an insights-driven innovation approach that delivers breakthrough, validated concepts in just seven working days – replacing a process that typically takes several months.

Grounded in real-life consumer context, Seven helps you identify and fast-track great ideas that will drive incremental growth for your business.


Questions that Seven can answer:

  • How can I find the next big innovation or renovation idea?
  • How can I streamline my innovation process to increase speed to market?
  • How can I maximise chances of success early in the innovation process?
  • How can I leverage the power of co-creation to develop breakthrough ideas, without sacrificing rigour?

Key benefits of using Seven:

  • An intensive, fast-turnaround process that focuses on delivering innovation speed without compromising on quality
  • Research grounded in real consumer insights and your category context to ensure relevance to your business needs
  • Draws on a variety of strategic facilitation techniques designed to bring new understanding of and inspiration for your innovation challenges
  • Allows to generate a large quantity of new ideas by tapping into the fresh thinking of a global community of 325,000+ creators
  • Provides clear guidance on how to optimise winning ideas, supported by an extensive benchmark database

Seven is one of our Innovation & Product Development and Qualitative research tools