Identify moments of friction for genuine growth
Innovation needs to be rooted in a genuine growth territory, where your brand can address people’s unmet needs and tensions in a distinctive way.
Through a full-day workshop, Insightment immerses your team in the contextual reality of consumer experience to identify moments of friction in the category.
We then transform the findings into rich, actionable insights that will inspire your innovation strategy.
Questions that Insightment can answer
- Having identified an opportunity for innovation, how do I get a deeper understanding of what my target audience is looking for?
- Are there unmet needs and tensions my brand could be addressing?
- How can I bring together different sources of information to develop richer insights?