Social conversation is a rich, unfiltered source of consumer opinion. The challenge has always been finding insightful content amongst endless tweets about what people have had for lunch. We zero-in on the content of relevance to your business challenge, and use robust, validated methodologies to provide clear recommendations.

We leverage the unique power of social data, often in combination with survey, using approaches that are better, faster or more cost-effective than traditional methodologies. For example, knowing how a new product is doing in the early days can inform the success of the launch. Social data insights can rapidly gauge reactions to a product launch in time to inform its success.

We are continuously developing and improving our approaches – from helping brands optimise social marketing in real-time to building models that predict movements in equity and allow brands to take proactive, forward-looking action.

Get in touch to find out how we can help you mine for social insight.

  


 

The Power of Social infographic

The power of social infographic

The relentless growth of social media, search and review data means sources of consumer insight are rapidly multiplying. View the infographic

 


 

Why going viral is not enough: the shape of effective social media campaigns

Why going viral is not enough: the shape of effective social media campaigns

What do effective social media campaigns look like? Marketers have become accustomed to measuring impressions, likes, retweets, shares as a measure of success. But what impact does this generate for brands in the long-term? Read more

 


 

How to fill Big Data’s black holes

How to fill Big Data's black holes

The touchpoints revolution has created a big bang of rapidly emerging new data sources – but between these points of light, it’s also created black holes in our understanding that only a re-engineered approach to research can fill. Read more