Decoding customer relationships
At the heart of every customer relationship is a unique Customer Code. It holds the key to identifying and matching up what customers expect from you with what delivers truly profitable growth for your business.
TRI*M is our unique approach to cracking the Customer Code. It will help you to understand which experiences matter most to your customers – and which therefore matter most to your business. By revealing what’s critical and what’s not, understanding your Customer Code will help you to create stronger customer loyalty and drive profitable growth.
Questions that TRI*M can answer:
- How strong are my customer relationships?
- How can I make sure my investment in customer experience is rewarded with loyalty and preference?
- How much of my business is at risk, and where would it go to?
- Which aspects of competitive offerings are attracting customers?
- How well are we performing across different customer services and touchpoints?
- Which touchpoints have the greatest impact on relationships and where should we focus resource?