Fast, focused and flexible: A new era of brand tracking

Within the rapidly evolving commercial landscape, brands need a nimble approach to ongoing brand strategy.

Adaptive tracking delivers timely updates on brand strength KPI’s from a shorter, smarter core survey – which is enhanced by flexible deep-dive modules on issues such as brand positioning, touchpoint optimisation, shopper opportunities, or customer experience.

It provides the actionable insight you need from survey, social and search data to unlock brand growth. Agile, efficient and based on validated methodologies, this is a new era of brand tracking.


Key benefits of using adaptive tracking 

  • Robust KPIs and guidance to unlock brand growth
  • Customisable and agile to meet your specific needs
  • Enhanced with social and search
  • Compatible add-on modules that are activated as needed