Make better, faster decisions to grow your brand
Our brand guidance systems provide continuous brand and campaign measurement, showing where your brand is now, and giving early indications of where it is heading.
Our approach is flexible, affordable and streamlined: it integrates search, social and digital exposure data with responsive survey measures. We complement this with on-demand, deep-dive modules so you can respond quickly to challenges and optimise your brand or campaign.
With this insight, our brand experts help you quickly capitalise on opportunities, react to potential threats and drive brand growth.
Questions that our brand guidance systems can answer:
- Are my brand and campaigns performing against strategy?
- How can I respond quickly and course correct to movements in my KPI’s?
- How can I understand and quickly respond to competitor activities?
- How can I optimise my media investment while campaigns are live?
- How can I understand which campaigns and activities best support my brand?
Key benefits of our approach:
- Robust KPIs, including brand health metrics, validated to business performance
- A globally scalable approach that integrates survey, social, search and digital data for fast, actionable insight
- Tailored to your specific needs so you can optimise your brand and campaigns
- Our analytics experts connect data sources to provide clear and actionable direction
- Advice and learnings from leading brand and communications experts