Drive brand growth with agile intelligence
Knowing how, when and where to activate your brand has never been more important, more urgent or more possible in today’s technology and data-driven world.
Our brand guidance systems provide the actionable insights you need for your business, when you need them.
We intelligently integrate validated survey measures with social, search, sales, media, behavioural data and more, to create a lean tracking programme that provides fast, early warning indicators to help you course correct. We complement this with on-demand, deep-dive modules so you can respond quickly to challenges and optimise your brand and campaigns.
Questions that our brand guidance systems can answer:
- Are my brand and campaigns performing against strategy?
- How can I respond quickly and course correct to movements in my KPI’s?
- How can I understand and quickly respond to competitor activities?
- How can I optimise my media investment while campaigns are live?
- How can I understand which campaigns and activities best support my brand?
Key benefits of our approach:
- Robust KPIs, including brand health metrics, validated to business performance
- A globally scalable approach that integrates survey, social, search and digital data for fast, actionable insight
- Tailored to your specific needs so you can optimise your brand and campaigns
- Our analytics experts connect data sources to provide clear and actionable direction
- Advice and learnings from leading brand and communications experts