Deliver sharper insights, faster

We use the latest virtual reality technology to deliver car clinic insights faster, earlier and in a whole new way. Respondents wearing virtual reality headsets view and evaluate 3D imagery of prototype vehicle interiors and exteriors. They can also compare multiple vehicle designs, wheel formats or colours. We also offer data analytics to interpret eye tracking.

Virtual reality allows you to gain consumer feedback quickly and adapt designs in the moment.


Find out more about our other Automotive research tools