Making every moment of the journey count

There are thousands of moments throughout the vehicle development and marketing lifecycle. From innovation and product development to pricing, path to purchase and customer experience.

In an industry facing unprecedented change – from connectivity, autonomous driving, sharing and electric mobility – discovering the moments that have the power to influence choice, deepen loyalty and drive sales, is critical.

We’re here to bring simplicity and clarity to every stage of the journey, making every moment count.

 

Our Automotive research tools:

Move quality forward

Our powerful online platform integrates a range of data from key moments within the customer experience to provide continuous, real-time customer experience insight. We’ll help you fine-tune strategy, drive loyalty, fuel innovation and limit recalls.

Decode customer relationships

relationshipTRI*M helps you create stronger customer loyalty by unlocking the unique code that lies at the heart of every successful customer relationship.

Discover emerging trends in urban mobility

The World Mobility Observatory is a uniquely collaborative approach to mapping future challenges and opportunities. It integrates insight from all those shaping the future of mobility, and combines in-depth consumer surveys with cutting-edge forecasting.

Fuelling the development engine with Car Clinics

Get precision guidance for every stage of vehicle development: from opportunity identification through design choices and prototype refinement to package optimisation, target audience definition and launch price positioning.

Virtual reality innovation

We use the latest virtual reality technology to deliver car clinics in a whole new way, offering better insights faster.

Get pricing into gear with price planning

Our scalable pricing solutions provide clear, actionable insight to set the right price for any vehicle, at any stage of its lifecycle. We advise on feature positioning, sales forecasting, brand price premium, promotional effectiveness and more.

Transparency on transactions with price monitoring

Our state-of-the-art price monitoring tools provide a market-wide view of actual transaction prices and end-consumer deals, enabling you to benchmark performance and respond to market changes.

Mapping the price journey with promoCAR

PromoCAR is our clever service that helps you monitor the pricing and promotional strategies of your competitors and understand how your own campaigns are performing. It gives you the essential insight you need to win.

Optimising touchpoint management

Connect provides a 360-degree view of brand performance across all touchpoints. It helps you optimise return on media spend by identifying the touchpoints that have the most impact.

Map the emotional drivers of brand choice

NeedScope helps you develop and optimise your brand positioning and manage the drivers of irresistibility across the touchpoints and moments that matter.

Win the brand share battle with ConversionModel

ConversionModel provides detailed insights into category dynamics and spending patterns, pinpointing opportunities to attract new consumers, build brand desire and market presence.

Enhancing the creative process with AdEval

AdEval uses a combination of qualitative and quantitative techniques and the latest neuroscience-derived insights, to deliver clear, constructive recommendations on advertising strategy and creative.

Unravel the route to market with path to purchase

Path to purchase provides the world’s first real-time analysis of the car buying journey, moving beyond retrospective data collection techniques to track individual consumers across online and offline touch points as they move towards an auto purchase.

How we’ve helped our clients

Drive customer spend through improved service

Automotive, Customer Strategies, TRI*M

The issue

An automotive manufacturer sought to improve and standardise the quality of after-sales services, to increase cross-selling opportunities and encourage customers to upgrade.

Our approach

With insights from TRI*M we developed action-planning workshops for dealerships that focused on their specific drivers of customer loyalty. We prioritised the actions required, according to their business impact.

The insights

Our workshop approach enabled strong buy-in from client-facing employees. The specific action plans helped to improve operational efficiency and quality for each dealership.

The impact

Dealerships participating in the TRI*M workshops significantly improved their customer retention and were much more likely to meet the manufacturer’s defined quality standards.

Riding back to market leadership

Automotive, NeedScope, Brand & Communication

The challenge

India’s market leader in scooters had lost its leadership of the broader two-wheel category, and attempts to regain its position by launching a new motorcycle had failed.

Our approach

We used a qualitative and quantitative NeedScope programme to explore the dynamics of the market, and look beyond function to reveal all of the needs that scooters and motorcycles meet.

The insight

Motorcycles and scooters address very different emotional needs in India; to become irresistible to motorcycle buyers the client needed a new brand that was young, sporty, irreverent and had a sense of freedom that could appeal to the ‘liberation’ market segment.

Impact

The launch of the new brand re-energised the company and returned it to market leadership amongst rave reviews from motoring magazines.