Making every moment of the journey count

Kantar TNS Automotive banner

There are thousands of moments throughout the vehicle development and marketing lifecycle. From innovation and product development to pricing, path to purchase and customer experience.

In an industry facing unprecedented change – from connectivity, autonomous driving, sharing and electric mobility – discovering the moments that have the power to influence choice, deepen loyalty and drive sales, is critical.

We’re here to bring simplicity and clarity to every stage of the journey, making every moment count.

 

Our Automotive research tools:

Move quality forward

Our powerful online platform integrates a range of data from key moments within the customer experience to provide continuous, real-time customer experience insight. We’ll help you fine-tune strategy, drive loyalty, fuel innovation and limit recalls.

Decode customer relationships

relationshipTRI*M helps you create stronger customer loyalty by unlocking the unique code that lies at the heart of every successful customer relationship.

Seize the connected car future

We help you understand connected car drivers’ experience with new features and their attitudes towards autonomous cars. We advise you how to seize opportunities in our increasingly connected world.

Discover emerging trends in urban mobility

Our comprehensive insights on connected mobility issues help auto brands and new mobility service providers identify the moments that matter most to seize growth opportunities in this fast-changing space.

Fuel the development engine with Car Clinics

We have over 40 years of experience running Car Clinics around the world, exploring design choices, prototype refinement and package optimisation, as well as target audience definition and launch price positioning. By integrating qualitative and neuroscience techniques, we help you enrich design and development further.

Deliver sharper insights faster with virtual reality

We use the latest virtual reality technology to deliver car clinics in a whole new way at critical moments throughout the development process, offering better insights faster.

Get pricing into gear

Our scalable pricing solutions provide clear, actionable insight to set the right price for any vehicle throughout the product lifecycle. We advise on feature positioning, sales forecasting, brand price premium, promotional effectiveness and more.

Optimising touchpoint management

Connect provides a 360-degree view of brand performance across all touchpoints. It helps you optimise return on media spend by identifying the touchpoints that have the most impact.

Building irresistible brands

NeedScope helps you develop and optimise your brand positioning and manage the drivers of irresistibility across the touchpoints and moments that matter.

Winning the brand share battle

ConversionModel provides detailed insights into category dynamics and spending patterns, pinpointing opportunities to attract new consumers, build brand desire and market presence.

Enhancing the creative process

AdEval offers a new approach to ad pre-testing, assessing both the immediate brand appeal as well as long-term brand effects – a proven approach to increase advertising success.

Unravel the complex route to market

Auto path to purchase provides the world’s first real-time analysis of all the moments that matter during the car buying journey, both on and offline. We identify the moments which are critical for your brand to reach and influence consumers.

How we’ve helped our clients

Drive customer spend through improved service

Automotive, Customer Strategies, TRI*M

The issue

An automotive manufacturer sought to improve and standardise the quality of after-sales services, to increase cross-selling opportunities and encourage customers to upgrade.

Our approach

With insights from TRI*M we developed action-planning workshops for dealerships that focused on their specific drivers of customer loyalty. We prioritised the actions required, according to their business impact.

The insights

Our workshop approach enabled strong buy-in from client-facing employees. The specific action plans helped to improve operational efficiency and quality for each dealership.

The impact

Dealerships participating in the TRI*M workshops significantly improved their customer retention and were much more likely to meet the manufacturer’s defined quality standards.

Riding back to market leadership

Automotive, NeedScope, Brand & Communication

The challenge

India’s market leader in scooters had lost its leadership of the broader two-wheel category, and attempts to regain its position by launching a new motorcycle had failed.

Our approach

We used a qualitative and quantitative NeedScope programme to explore the dynamics of the market, and look beyond function to reveal all of the needs that scooters and motorcycles meet.

The insight

Motorcycles and scooters address very different emotional needs in India; to become irresistible to motorcycle buyers the client needed a new brand that was young, sporty, irreverent and had a sense of freedom that could appeal to the ‘liberation’ market segment.

Impact

The launch of the new brand re-energised the company and returned it to market leadership amongst rave reviews from motoring magazines.