Africa Life is an innovative barometer that tracks African trends. It’s a unique study Kantar in 3 countries: Ivory Coast, Senegal & Cameroon.
Africa Life is built around two major parts: Lifestyles - Values and Consumption behaviors. The study is designed and built to help you:
- Understand the “new” African consumers
- Ascertain their priorities, their expectations and their aspirations
- Identify the best opportunities and unlock them