Africa Life 2016/17

Africa Life is an innovative barometer that tracks African trends. It’s a unique study Kantar in 3 countries: Ivory Coast, Senegal & Cameroon.

Africa Life is built around two major parts: Lifestyles - Values and Consumption behaviors. The study is designed and built to help you:

  1. Understand the “new” African consumers
  2. Ascertain their priorities, their expectations and their aspirations
  3. Identify the best opportunities and unlock them