Is research killing your best
new product ideas without
you even knowing it?
Unless you’re using TNS, 40% of your innovation decisions could be wrong.Click here to watch
Is research killing your best new product ideas without you even knowing it?
Unless you’re using TNS, 40% of your innovation decisions could be wrong. In 40% of cases*, companies would have taken different screening decisions if they had focused on incremental growth potential instead of pure volume
*analysis of our databaseTNS online virtual shopper research
TNS 3D online virtual research solution, Shopper Directions online, makes testing of new ideas in a realistic store setting, an everyday research option. Without revealing confidential ideas in public before launch, virtual reality testing is fast, flexible, reaches large or niche samples and facilitates testing of multiple scenarios.
Respondents complete a simulated 'shop' on their home computers allowing them to pick up, zoom in and examine all sides of the products. Shopper behaviour and purchases at shelf are logged and combined with additional feedback from the respondents through a post-shop questionnaire.The Commitment Economy
The Commitment Economy Each year brands leave billions of dollars on the table, failing to achieve their full sales potential. The Commitment Economy, a global TNS study, identifies growth opportunities for brands and how to unlock them.The Automotive Path to Purchase Study
The Automotive Path to Purchase Study (TAPPS) is a powerful new approach designed by TNS to understand the multitude of factors that influence the car-buying process. Unlike traditional studies which collect consumer information retrospectively, TAPPS is the first interactive, online study to measure in real-time the actual sequence of events in the buying process over a period of 4 to 6 months, across all touch points.Digital Life
Digital insights to power growth.
The largest global study into people's attitudes and behaviours online.
Find out more http://www.tnsdigitallife.comMobile Life
When technology changes, behaviour changes too.Harnessing hope and optimism life at the base of the pyramid
As spending power increases followed by an emerging consumer class, Kim MacIlwaine summarises the key elements businesses need to consider to be successful with these new consumers.Harnessing hope and optimism: life at the base of the pyramid Part 3 – an Indian story
Logic suggests that brands have a limited role to play at the Base of the Pyramid. But try telling that to the people who live there.
Poonam Kumar tells the story of Priyanka, a young girl from a village near Lucknow who needs all the support she can get as she embarks on adulthood.Harnessing hope and optimism: life at the base of the pyramid Part 2 – an African tale
Different needs and opportunitites lead to innovative approaches to making a living and achieveing social mobility at the base of the pyramid. Bob Burgoyne tells the story of Mary who lives in Korogocho, Nairobi and for whom BoP means, ‘believer in providence’, or ‘banking on Peter’.Harnessing hope and optimism: life at the base of the pyramid Part 1 – context
The base of the pyramid’s (BoP’s) population numbers 4 billion, with a combined purchasing power of $5 trillion. Kim MacIlwaine introduces the opportunity with this emerging consumer class.The art of shopping
Siemon Scammell-Katz, author of ‘The Art of Shopping’ debunks myths about what is important in-store.Growth from connected consumers
As the growth of Internet penetration is outstripped by the growth of mobile and smartphone ownership reaches the tipping point, the implications for brands are huge.
Matthew Froggatt and Sifiso Mazibuko discuss how brands can succeed in a mobile environment.Aspergers, inc and the system one brain
Our consciousness think it’s the oval office of our brain, when in reality it’s the press office. Rory Sutherland explains how attitudinal change follows behavioural change and how heuristics can give us an advantage.Aspergers, inc and the neo-classical economic model
Rory shares his thoughts on the power of behavioural economics and that human understanding needs to be better recognised at board level.The role of education in innovation...
...or whatever happened to the December kids?Power in the mind, power in the market
It’s not just how people feel about brands; it’s also factors beyond their control that impact what they actually do. So we need to measure ‘power in the mind’ and ‘power in the market’, for example accessibility and affordability.How much content do you need?
Rather than asking respondents every question we have, surely we should only ask what is relevant to them. Jan Hofmeyr explains how to double the predictive power of research studies whilst cutting the costs by 40%.Universal truths of commitment
Brands need to move beyond ‘delighting’ their customers and strive to achieve long-term commitment.Truth in survey research
Research findings are rife with mutually compensating error – where people tell us they will use a brand and don’t are countered by people who tell us they won’t use it and do. Jan Hofmeyr challenges us to move beyond this mutually compensating error and strive for greater truth in survey research by looking at individual responses more closely.Inspire with ideas
The role of research in driving business growth.The TNS approach to finding growth
Delivering growth is the number one priority for any business. But in the shifting environment we are operating in, steering a path to growth has never been more complex or more challenging. Digital has changed consumer behaviour and introduced new business models; new brands are emerging in new categories, while former leaders experience unprecedented losses; increased spending power has led to opportunities with new customers in diverse territories.
Eric Salama introduces the way in which TNS goes about identifying growth opportunities for clients.