Kris Hull, Digital Director, Kantar TNS Americas, presented "How MR Can Get its Mojo Back in a Connected World" at The Market Research Event in Orlando, Nov 2-4.
The landscape is rapidly changing for marketers, and consumers are driving that change. They are constantly connected, viewing media across devices, and embracing e-Commerce at ever increasing rates. Along with this, they are responding to disruption that is consumer-centric in “mature” markets like hospitality and transportation. In this new environment, data is more available and more important than ever, yet both client and agency insights organizations find their relevance under intense scrutiny. Kris discussed how Insights staff can assert their proper roles as the custodians of companies’ strategy in an increasingly data-centric marketing environment.
To download a copy of his presentation, click here.