Kantar TNS Announces Winners of 2015 Kantar TNS Choice Awards
Award Recognizes Outstanding Performance in the Financial Services Marketplace
New York: April 14, 2015 - Global research consultancy Kantar TNS, announced today the winners of the 2015 U.S. Kantar TNS Choice Awards. The awards recognize financial services organizations in the U.S. that have achieved superior performance in the competitive marketplace.
Winners of the award have shown themselves to be the preferred choice by their strong performance in attracting new customers, satisfying and retaining customers, and winning a larger share of their customers' total banking business. The award program is developed to identify strong achievement on both the National and Regional level. The 2015 Kantar TNS Choice Award winners are:
- Chase – Consumer retail banking
- Scottrade – Investment services
- TD Bank – Small business banking
- Ally Bank – Direct banking
- Chase – Premier banking
- Wells Fargo & Co. – Corporate banking
- BB&T Corporation – Commercial banking
- Chase – Consumer retail banking, East
- Chase – Consumer retail banking, West
- Huntington Bank – Consumer retail banking, Central
Winners of the Kantar TNS Choice Award are determined by using data from Kantar TNS’s multi-client research programs. These large-scale market intelligence programs evaluate the competitive momentum of individual financial services firms. These results are determined using several different metrics, each providing an indication of how individual firms are performing vis-à-vis their competitors. Using all of these measures, Kantar TNS calculates an overall “competitive momentum score.” The award goes to the one provider with the highest score.
These research programs also diagnose what is driving marketplace momentum through an assessment of each firm’s customer experience, brand health, and marketing effectiveness.
“In today’s economy, achieving growth often requires taking market share away from competitors. In this regard, the companies we’re recognizing today are best in class. This success requires doing many things well – having the right products, offering the right customer experience, building a distinctive brand and communicating a credible and compelling message. Kantar TNS Choice Awards are not about doing one thing well; they are about putting many elements together in a way that yields success in the marketplace,” said Joe Hagan, Senior Vice President of multi-client programs at Kantar TNS and Manager of the Kantar TNS Choice Awards.
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About Kantar TNS
Kantar TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and customer strategies, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, Kantar TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world.
Kantar TNS is part of Kantar, the data investment management division of WPP and one of the world's largest insight, information and consultancy groups. Please visit www.tnsglobal.com for more information.
Kantar is the data investment management arm of WPP and one of the world's largest insight, information and consultancy groups. By uniting the diverse talents of its 12 specialist companies, the group is the pre-eminent provider of compelling data and inspirational insights for the global business community. Its 30,000 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies. For further information, please visit us at www.kantar.com