New York: April 12, 2016 - Global research consultancy TNS, announced today the winners of the 2016 TNS Choice Awards. The awards recognize financial services organizations that have achieved superior performance in the competitive marketplace.
Winners of the award have shown themselves to be the preferred choice by their strong performance in attracting new customers, satisfying and retaining customers, and winning a larger share of their customers' total banking business. The award program is developed to identify strong achievement on both the National and Regional level. The 2016 TNS Choice Award winners are:
Chase – Consumer retail banking TD Ameritrade – Investment services
U.S. Bank – Small business banking Ally Bank – Direct banking
Chase – Premier banking
TD Bank – Consumer retail banking, East Chase – Consumer retail banking, West
Huntington Bank – Consumer retail banking, Central
Winners of the TNS Choice Award are determined by using data from TNS’s multi-client research programs. These large-scale market intelligence programs evaluate the competitive momentum of individual financial services firms. These results are determined using several different metrics, each providing an indication of how individual firms are performing vis-à-vis their competitors. Using all of these measures, TNS calculates an overall “competitive momentum score.” The award goes to the one provider with the highest score.
These research programs also diagnose what is driving marketplace momentum through an assessment of each firm’s customer experience, brand health, and marketing effectiveness.
“Achieving growth and momentum during a period of increased competition and regulation is a remarkable achievement,” said Charles Schembri, Vice President of multi-client programs at TNS and Manager of the TNS Choice Awards. “The 2016 TNS Choice Award winners have earned recognition for leveraging a strong and distinctive brand, having the right products, communicating a credible and compelling message, and delivering a positively differentiated customer experience. All of these factors have a strong influence on consumer choices and distinguish the winners in the competitive marketplace,” Schembri added.
- ENDS –
TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 90 countries, TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviors and attitudes across every cultural, economic and political region of the world.
TNS is part of Kantar, one of the world's largest insight, information and consultancy groups.
Please visit www.tnsglobal.com for more information.