Lynne Thomson & Kirk Ward presented "Beyond mentions and sentiment: Powerful new ways to understand your customers" at the IIR's Foresight & Trends conference in Beverly Hills, Sept 29 - Oct 1, 2015.
What does the future consumer want? At Kantar TNS, we look at data in new ways to get better insights than in the past, and believe that the incremental potential of an idea is what matters most. Lynne and Kirk covered how we use the social landscape along with our individual-based models to challenge traditional approaches and help our clients understand the true incremental impact of a new product or service.
To download a copy of the presentation, click here.