London, 30 January - Last week the 2014 Product of the Year awards took place at 8 Northumberland. As the official research partner of Product of the Year, TNS UK celebrated along with a packed house, with wins for P&G, Mars, Nestle, Unilever, Beiersdorf and many more.
The highlight of the night was two very special guests, Matt Cardle who sang his latest single and Spice Girl Mel C who sang with Matt their chart topping single ‘Loving You’.
Product categories included food, drinks, household cleaning and baby care. For more information on the winners click here.
To download images of the winners collecting their awards and other photos from the night click here.
The Product of the Year vote was provided by a representative sample of 11,941 households from the Republic of Ireland, Northern Ireland, Wales, Scotland and England.
About Product of the Year:
Product of the Year is the world’s largest consumer-voted award for product innovation. Established 26 years ago in France, POY currently operates in 39 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation. In the UK, the Product of the Year seal is backed by the votes of more than 12,000 households, serving as a shortcut for shoppers in the supermarket, saving them time and money. Product of the Year accepts entries every year from consumer packaged goods that demonstrate innovation and were launched within the previous year. Entered products are then placed into specific categories such as food, beverages, personal care, household care, etc. with a product then being chosen as a winner in its category through a nationally representative online study conducted by TNS.
TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world. TNS is part of Kantar, one of the world's largest insight, information and consultancy groups. Please visit www.tnsglobal.com/uk for more information.