TNS UK has conducted a major study to explore the future of car ownership. Covering over 2000 consumers; around half each from Generation X and Generation Y, the results are encouraging for the automotive industry, fuelling debate around where future growth lies.
The new research offers this sector a framework on which companies can build winning strategies for engaging Generation Y and driving future growth.
Download our Automotive report 'Are the wheels coming off for Generation Y?' for an overview of the results. To unlock the detail from the comprehensive data set gathered from the research, and to find out how TNS can help to drive the growth of your business, please get in touch.