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The touchpoint
revolution

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Welcome to the touchpoint revolution

The connected world has pushed touchpoints to the centre of the planning universe. Today, touchpoints play multiple roles:

  • Brand builders
  • Brand experiences
  • Buying opportunities
  • Disruptors
  • Sources of insight

Brand builders

Campaigns today need to leverage a broad range of touchpoints to reach the audience you need. Programmatic technology can help – but only if it’s programmed to reach people who are actually receptive to your brand.

In the touchpoints revolution, you need to target the right mindsets, reaching the people who are open to what you have to say – and doing so at the right moment, through the right touchpoints.

When you reach the right people through the most relevant touchpoints it has an amazing impact on campaign effectiveness, turning programmatic into a genuinely powerful brand building tool.

Brand experiences

Today’s brands are the sum of memorable brand experiences – and those experiences can take place at any time, through any touchpoint. To build and manage brands successfully, you need to align all of these experiences to tell a coherent brand story.

You can only do this if the teams managing your different touchpoints talk a common brand language – and share a unified view.

The right approach to research can help break down business silos, identify the right touchpoints and optimise your entire organisation around the emotive experiences those touchpoints must create.

Buying opportunities

Today’s consumers expect to be able to buy at the moment of their choosing, through the platform of their choice. So it’s more important than ever that shopper marketing starts when the shopper’s decision-making process begins, not just when they enter a store.

Competitive advantage comes through identifying the people who are genuinely open to buying your brand, identifying the touchpoints that will most influence their buying decision, and judging the right moment to engage. This can only be gained through a new and more integrated relationship between brand and shopper marketing.

Disruptors

Today’s connected consumers demand ever more convenient ways to access products and services. This creates powerful opportunities for disruption whenever businesses find a new way to use touchpoints to give people what they want.

As people adopt new behaviours on new platforms, long-established habits can suddenly be bypassed – and loyalty to brands and products will be tested like never before. Depending on your approach to innovation, this is either a challenge or an opportunity. To be amongst the disruptors rather than the disrupted, you need to keep exploring all of the potential roles that your touchpoints can play.

Sources of insight

In the touchpoints revolution, the role of research must change. Every touchpoint is now a source of data for businesses – and a potentially precious source of competitive advantage. Developing strategies for capturing, interpreting and acting on the data they produce is redefining the role of research. It’s also dramatically increasing the value that it can add for marketers.

To define and target audiences more effectively, marketers need a strategic framework for interpreting touchpoint data– and deriving the greatest value from it.

eBook: Navigating the touchpoint revolution

Our guide explores every aspect of the role that touchpoints now play in the interaction between businesses and their audiences. In it you’ll find an essential guide for surviving and thriving in the new era for planning.

Download the eBook

Global events calendar

In a world where digital technology has created seemingly endless new marketing possibilities, strategy matters more than ever.
Throughout 2016, we are organising integrated marketing events focusing on how to deliver impact in a connected world. Click on the region you're interested in for more details. :

    • Date: 13 April
    • Location: Toronto, ON
    • Theme: Join the #InnovationRevolution
    • About: Today’s fast-paced environment demands a radically new approach to innovation. To deliver your goals, you need to reduce cycle times, get to market quickly, and avoid costly, disastrous failures. Learn how innovation professionals are making confident decisions from insights that are comprehensive, agile and in as little as seven days.
    • Register your interest
    • Date: 14 April
    • Location: New York, NY
    • Theme: Join the #InnovationRevolution
    • About: Today’s fast-paced environment demands a radically new approach to innovation. To deliver your goals, you need to reduce cycle times, get to market quickly, and avoid costly, disastrous failures. Learn how innovation professionals are making confident decisions from insights that are comprehensive, agile and in as little as seven days.
    • Register your interest
    • Date: 19 April
    • Location: Cincinnati, OH
    • Theme: Join the #InnovationRevolution
    • About: Today’s fast-paced environment demands a radically new approach to innovation. To deliver your goals, you need to reduce cycle times, get to market quickly, and avoid costly, disastrous failures. Learn how innovation professionals are making confident decisions from insights that are comprehensive, agile and in as little as seven days.
    • Register your interest
    • Date: 28 April
    • Location: Atlanta, GA
    • Theme: Join the #InnovationRevolution
    • About: Today’s fast-paced environment demands a radically new approach to innovation. To deliver your goals, you need to reduce cycle times, get to market quickly, and avoid costly, disastrous failures. Learn how innovation professionals are making confident decisions from insights that are comprehensive, agile and in as little as seven days.
    • Register your interest
    • Date: 25 May
    • Location: Mexico City, Camino Real Polanco Hotel
    • Theme: Marketing in a connected world
    • About:Digital has changed the way people connect with brands and therefore increased the level of influence of consumers in brand decisions. In this forum, we’ll hear about these changes from key industry experts, including Uber and Facebook, and learn the best way to face these challenges.

    • Register your interest
    • Date: 14 April
    • Location: Singapore
    • Theme: Shopper success in a Connected World
    • About: Digital technology has created seemingly endless new possibilities to connect and interact with consumers. As a result, the traditional Shopper journey has been revolutionised. But what do these changes mean for marketers, and how can we best navigate this constantly changing Shopper environment?


    • Register your interest
    • Date: 26 May
    • Location: Jakarta, Indonesia
    • Theme: Delivering impact in a connected world
    • About: In an increasingly complex digital landscape which has created seemingly endless new possibilities and a disruptive consumer mindset, do you really understand your Connected consumer?





    • Register your interest
    • Date: 27 July
    • Location: Kuala Lumpur, Malaysia
    • Theme: Delivering impact in a connected world
    • About: In a world where digital technology has created seemingly endless new possibilities, a disruptive mindset and an ability to harness opportunity is leading to new levels of success. How brands can navigate the complex world of touchpoints, create compelling content and deliver sales success in connected world?

    • Register your interest
    • Date: 27 September
    • Location: Vietnam
    • Theme: Delivering Impact in a Connected World
    • About: The new digital landscape is creating seemingly endless new possibilities for businesses. But how can brands market effectively to connected consumers, cut through the noise to create the content that is truly compelling and deliver sales success that will drive the business forward?


    • Register your interest
    • Date: 29 September
    • Location: Philippines
    • Theme: Delivering impact in a connected world
    • About: How should brands approach the consumer experience in a connected world? What content will resonate most effectively and what touchpoints will deliver that content to consumers in the most impactful way?




    • Register your interest
    • Date: 8 November
    • Location: India
    • Theme: Delivering impact in a connected world
    • About: In an ever-changing world, how can brands engage with the new connected consumer, build brands across an increasingly digital ecosystem and find the advantages that will deliver new growth opportunities?




    • Register your interest
    • Date: 7 July
    • Location: London, United Kingdom
    • Theme: Future of insights seminar: Conquer the new frontier to master competitive advantage
    • About: Rapid technology advancement has massively impacted customer behaviour and provided unprecedented volumes of data. Realising the potential of this data has never been more important and provides huge commercial advantage. In an ‘always-on’ environment, what will the future hold for insights? And how will you harness your data to help conquer the competitive frontier?
    • Register your interest
    • Date: September
    • Location: Dubai, UAE
    • Theme: Marketing to the connected consumer
    • About: How to connect with the ever ‘connected consumer’? How do we talk to the consumers without encroaching personal space? How do brands become ‘Social’? are just some of the questions marketers seek answers to . Our event will aim to give direction to these questions, helping marketers to strategize and implement their marketing activities optimally.
    • Register your interest
    • Date: 24 May
    • Location: Paris, France
    • Theme: Delivering impact in a connected world
    • About: It’s the same old story: determine a winning strategy, implement it and measure its performance. What’s new? How to do it and how to deliver impact! Our experts has identified different ways of delivering impact in a connected world, and during the event they’ll share best practice and engage in conversations about these new marketing opportunities.



    • Register your interest
    • Date: 14-15 June
    • Location: Berlin, Germany
    • Theme: Delivering impact in a connected world
    • About: In a world where digital technology has created seemingly endless new marketing possibilities, strategy matters more than ever. During our exclusive event senior business leaders from across Germany will meet to discuss the challenges and opportunities digitalisation presents and identify ways of ‘Delivering impact in a connected world’.



    • Register your interest
    • Date: October
    • Location: Milan, Italy
    • Theme: Delivering impact in a connected world
    • About: Technology has enabled lots of new opportunities for marketers to engage with their customers/consumers. With multiple and different touchpoints to activate, how can we optimise the impact to offer a relevant brand experience and grow our Brands?
      Join our event and discuss, with TNS and your peers, the challenges and opportunities that digitization presents and the new tools available for delivering the best impact in a connected world.
    • Register your interest
    • Date: 14 June
    • Location: Amsterdam, Netherlands
    • Theme: Marketing to the Connected Consumer.




    • Register your interest