Expertise and Innovation

Areas of Expertise developing innovative Business solutions. We have always been at the forefront of market research innovations and, moving forward, we invest significantly in making sure we develop cutting-edge solutions.

Thought Leadership

Many market information companies claim they want to provide clients with insight. But what does this mean? For TNS, ‘insight’ means providing clients with a view that will have a practical impact on their business. It means making recommendations with a new or different perspective. It means being industry thought leaders.

This is achieved through a strategic focus on Expertise and Innovation – by having the best products and services across the entire marketing product life-cycle, by continually seeking to improve them and by developing new services that give clients a better understanding of their consumers.

Innovation is core to our Business Philosophy at TNS

We are committed to helping our clients solve their marketing problems.  We have always been at the forefront of market research innovations and, moving forward, we invest significantly in making sure we develop cutting-edge solutions to solve our client marketing issues.  Listed below are just some of the Innovations we have pioneered over the last 50+ years ...

Where we have led the way ...

  • Access Panels: we developed the world's first Access Panel in the 1930's/1940's (now called 6thdimension)
  • PeoplMeters: we developed the world's first TV PeopleMeters to measure TV audiences (TNS Media Research)
  • Customer Satisfaction:  we developed the world's leading measurement of Customer Satisfaction (TRIM)
  • Continuous Consumer Panels:  we pioneered the use of Hand Held barcode Scanners to measure household grocery purchase for our Consumer panels (Worldpanel)
  • Online Advertising: we developed the first advertising banner recognition systems that spots, identifies, and indexes advertising banner advertising on the web (TNS Media Intelligence)
  • Online data delivery: we pioneered the delivery of market research information online for clients (TNSInfo)
     
  • Instore Eye tracking:  we pioneered Eye Tracking technology to help determine how Shoppers make purchase decisions instore (Retail and Shopper Insights)
  • Social Media: we pioneered the measurement of Social Media's impact on Brands (Cymfony)
  • Return Path Audience measurement information:  we are the the world's first Research company to use the Return Path Data (RPD) stream from digital set-top boxes to measure TV audiences (TNS Media Research)
  • Real-time online qual and quant research:  we pioneered real-time, interactive, online research platforms that use live video streaming, polling and blogging techniques to combine qualitative and quantitative survey capabilities (6dTV)
  • Virtual Online Shopping:  we pioneered the use of Virtual Online Stores for consumers to look at and assess new products, so clients can determine the sales potential of new product (Innosuite)

Into the future

Technology is changing the face of the market information industry at an ever increasing pace. TNS is at the forefront of this revolution.

With the heritage of over 60 years as market leaders and innovators, we are always looking to the future to find more ways to be The Sixth Sense Of Business for our clients.

As the world’s largest custom research company, TNS is constantly innovating, developing new tools and solutions to help our clients answer the questions that hold the key to their future success

TNS Video

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TNS Innovation

  • external link 6dTV demo external icon
    6dTV is a real-time, interactive, online research platform that uses live video streaming, polling and blogging techniques to combine qualitative and quantitative survey capabilities

TNS News

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