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    • Sam Thayer
    • Stephen Factor
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Sam Thayer

Finance Sector Head

Sam Thayer is the Global Sector head for Financial Services, a position he assumed in August of 2006.  He is responsible for TNS business with the financial services sector, including banks, insurers and investment companies. This business represents about $150 million in revenues and 300 employees in 43 countries.

Sam’s finance sector expertise includes corporate and institutional banking, property/casualty insurance, and investment services. He has provided strategic marketing research including market structure and segmentation, new product development, brand/advertising tracking, competitive positioning and customer loyalty measurement.

Prior to TNS Sam was responsible for TNS’ finance sector business in the US. Previously, Sam was a principal at Abt Associates (Cambridge, MA), a partner at Harbridge House (Boston, MA), now a PriceWaterhouseCoopers subsidiary, and an officer in the International Investment area at JPMorgan (New York, NY).

Sam is a Trustee of the Marketing Sciences Institute.

Sam received his B.A. from Trinity College (Hartford, CT), and his M.B.A. from Harvard Business School (Boston, MA).