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David Soulsby

Global Head of Product Development and Innovation

David was appointed Global Head of Product Development and Innovation in October 2006.

He is responsible for managing TNS’ suite of business solutions which cover the product development process from idea generation, early stage screening, concept and product optimisation through to volumetric forecasting and post-launch evaluation.

David has 24 years research experience and has worked for the last 19 years for TNS in London. Prior to his current role he was Managing Director of TNS Consumer in the UK.

He has extensive experience in sales forecasting having helped develop the InnoSuite Launch Maximiser model and an approach to predict on-premise sales for alcoholic drinks. He has worked on over 250 new product launches and tested many more ideas which (thankfully) never made it to the shelves.

David has an MA in Mathematics from Cambridge University, and a Marketing Diploma.