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Barry Lemmon

Global Head of Retail & Shopper

Barry took the lead for the Retail & Shopper area of expertise at the beginning of 2008.

In this role, Barry is responsible for creating the global TNS offer for Retail & Shopper by bringing together the capabilities resident in Worldpanel, Sorensen, Magasin, Retail Forward and the global custom network.

With over 20 years of consumer and shopper research experience and nearly 10 years of Managing Director experience, Barry is ideally qualified to harness TNS’ Retail & Shopper potential and build a compelling offer for clients.

Barry, who is based in London, spent the last six years as Managing Director for TNS Worldpanel in the UK & Ireland. Prior to joining TNS, he worked for an independent fashion research company, and ran his own market research venture.

Barry holds a degree in Mathematics from Manchester University.